Binary packaging is a brand-new canning technology, which is widely used in the fields of medicine and chemical industry. To understand binary packaging, you must first understand the traditional packaging currently used, that is, the canning process of “one-component packaging”: first, the material is added to the material tank, and then the valve is pressed, and then through high pressure, it will be used as a projectile Inject propane, dimethyl ether or other irritating gas into the material tank and mix with the material, and finally install the accelerator (ie spray head) and bottle cap. When in use, press the accelerator (namely the spray head) to cause the valve to open, and the propellant is discharged from the tank to form a negative pressure, thereby bringing the discharged material to form a mixed spray. In the binary packaging material tank, there is also a bag valve for holding the material body (similar to the thermos we use daily, with a shell and a liner, and the shell and the liner are separated). Isolation, filled with compressed air (purification), nitrogen, etc. as propellants between the two. When in use, the valve is opened, the compressed gas in the tank presses the bag to press the raw materials out of the tank, and the compressed gas remains in the tank. Due to its safer and more convenient use, binary packaging has been widely used in medicine, sanitation, fire protection, daily chemical industry and other industries, such as: cosmetics, personal care products, air fresheners, insecticides, disinfectants, household fire extinguishing agents , Computer cleaning agent and so on.
To put it simply, let’s take the cosmetic sunscreen spray as an example: the common sunscreen sprays on the market now have a simple “one-pack” structure. The raw materials and propellant (irritating gas) are all in an aluminum pot. Shake well, the spray is a mixture of material and propellant. The smell is pungent, and it will be unbearable if it gets into the eyes. The material body is in direct contact with the aluminum can, and the corrosion of the aluminum can will also cause the possibility of leakage. Propellant, propane and dimethyl ether are flammable and easily exposed chemical gases, and they themselves have safety risks. Because the specific gravity of the raw material and the propellant are different, when the bottle body is inverted, the material body cannot be ejected, which is also a major pain point for one-yuan packaging products. With the “dual packaging” structure, the sunscreen materials are placed in aluminum bags, and compressed air is sealed in the space between the aluminum pot and the aluminum bag, so that only the sunscreen materials are sprayed out, and there is no harmful gas to the skin. It is pungent and not spicy, and the effect is better. Because it is not filled with flammable and explosive gas, storage and transportation are also safer. Moreover, it can spray out raw materials at 360 degrees without dead ends, which is more convenient to use.
In contrast, the advantages of dual packaging are obvious. According to the survey statistics of China Aerosol Commission: In 2015, the global sales of sun care products reached 9.2 billion US dollars (sunscreen products were 7.4 billion, after-sun care was 577 million, and tanning products were also sold 517 million); in 2016, North America The output of personal care products is about 927.1 million cans, the output of pesticides is about 287.5 million cans, and the output of household products exceeds 895.6 million cans! Although my country is far from reaching the international average level, the good news is that the aerosol industry has maintained a double-digit growth trend, and this gap is expected to narrow rapidly. Especially since the second half of 2016, the demand for personal products in the domestic aerosol market has increased significantly. Product terms such as moisturizing water, sunscreen spray, oral cleansing, and deodorant antiperspirants are increasingly appearing in daily life, which is convenient, fast, Hygiene, safety, and individuality are the characteristics of this series of products, which cater to the needs of contemporary young people for high-quality life. With the steady recovery of my country’s economy, the demand for the personal products market is continuously growing, and the appearance of post-90s and post-00s in the consumer army of personal care aerosols is just around the corner.
In the Internet age, the flattening of information makes this segment of the market gradually receive the attention of non-traditional aerosol companies. For example, drinking water companies join the aerosol moisturizing water market. Market predators and cross-industry siege and interception; competition for homogeneous products among peers is getting fiercer. If you want to be invincible in the market, it is extremely important that products can bring customers a better experience. Which personal product is more personalized, more convenient, and reliable, which will get the heart of the market. For example, sunscreen spray is gradually occupying the market of smear-type sunscreen products, and convenient use is the reason why it is favored. Customers are God, but they are bothered! It is no exaggeration to say that only by allowing users to continuously get a better experience, thereby greatly enhancing user stickiness, stabilizing old customers, and opening up new customers, can it be possible to seize the opportunity in the market and remain invincible.
